Businesses to these banks began applying to Pricecheck as well, and soon, more than 40,000 businesses had applied to be linked to Pricecheck, each by sending a fax signed copy for their application. As the site grew organically, Pricecheck eventually had 4,800 individual pages, broken down by graphic icons to sort by country, industry, product, with a continuous drill down to the final site. Very organized by former students of the University of Waterloo who worked full time for Pricecheck after graduations.
Advertising banners were part of the founder of Pricechecks background, so Pricecheck began putting advertising banners on each of these pages and selling them up to $1,000/month per banner. A new concept and very profitable.
In 1997, the founder of Pricecheck became a work from home mother and during this time, was asked by a new start up if it could manage Pricechecks ad banners which the founder agreed to. This was a huge error as these advertising managers took Pricechecks content, all of its Clients, invented a new advertising system based on newly invented bots and spiders, and basically walked away with Pricechecks business. Not a good decision but there were no internet laws back then. It was the wild west.
Pricecheck has had many experiences and too many to mention in this briefing but it still chugs along. We are thrilled with our Client relationships who we are proud to be associated with an are enjoying every inch of the ride. A few grey hairs and a lot more wrinkles, but we continue along. If you want to know more, let us know but hopefully this satisfies where we came from. Where are we going? We shall see.